The Challenge
As part of an promotion with Hormel, CRN International wanted to redesign the look and feel to the skiwatch.com web site. The old site was difficult to update, and hundreds of snow information needed to be accessed by visitors quickly.

The Result
Migrating the mountain ski resorts to a MySQL database provided a more flexible environment for updates. us redesigned the architecture and look of the site, presenting a bold and exciting resource to ski information. A contest promotion added to the excitement and CRN was able to deliver a high traffic campaign for Hormel.